AdresAbbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.
A healthy heart is essential to good health. That's why we're committed to advancing treatments for people with cardiovascular disease. As a global leader in Cardiac Rhythm Technologies, our breakthrough medical technologies help restore people's health so they can get back to living their best lives, faster. We focus on innovative technologies that can improve the way doctors treat people with heart arrhythmias, or irregular heartbeats.
Our location onsite in Austin, TX, currently has an opportunity for an Associate Global Product Manager.
Abbott Cardiac Rhythm Management is looking for a global downstream marketer to work with cross-functional teams and geographic partners to drive assigned product groups' revenue and market share through strategic initiatives.
WHAT YOU'LL DO
- Manage downstream product marketing for the global market by providing marketing strategy, guidance and support to geographic marketing teams
- Generate expert level brand, market and competitive analyses
- Develop annual marketing plans to grow product sales, profit, and share
- Create and execute marketing campaigns that generate measurable wins
- Drive consistency among global markets with a unified strategy and cohesive tactical execution plans
- Work closely with the U.S. Commercial team & Finance to ensure alignment
- Gain buy-in from commercial leadership and ensure execution of marketing plans
- Forecast product demand and sales for monthly, quarterly, and annual financial planning
- Create competitive marketing strategies and tactics that defend and take share
- Collaborate with the CRM Education team to develop, implement, and update product training for the sales force on an ongoing basis
- Collaborate with the CRM Education team to generate strategic opportunities for KOL and AHP engagement
- Collaborate with the CRM Marketing Communications team to ensure best-in-class development and execution of omni-marketing strategy
- Lead product launches
- Lead cross-functional teams in the development and execution of product launch plans and key milestones
- Identify product positioning, value propositions, and key messaging in conjunction with the Marketing Communications team
- Collaborate with Upstream Marketing counterparts to provide market insights and condition the market for product launches
- Identify market entry strategies with the Reimbursement team
- Develop podium and publication plans with the Clinical team
- Work with education team in developing field and physician training plans and ensure optimal training execution
- Create and align on the go-to-market strategy with Commercial leadership, including key performance indicators, segmentation, and account/customer targeting
- Forecast launch demand to ensure adequate product supply
- Develop KOL strategy and create physician champions for the product
- Collaborate with Public Affairs in deciding and executing appropriate media communications
- Track and report launch progress to senior leadership and key stakeholders regularly
EDUCATION AND EXPERIENCE YOU'LL BRING
Required
- Bachelor's degree
- Minimum of 2 years in health care marketing, preferably medical device product marketing or 2 years in medical device sales
- Strong written and verbal communication capabilities required
- Willing to travel 25%, including overnight and global
- Must know how to Win Friends & Influence People
- Must be proactive and results oriented
- Proficiency with Microsoft Office suite of applications
Preferred
- MBA
- Class III device product launch experience is strongly preferred
- Demonstrated leadership, strategic thinking, and analytical skills
WHAT WE OFFER
At Abbott, you can have a good job that can grow into a great career. We offer:
- Training and career development, with onboarding programs for new employees and tuition assistance
- Financial security through competitive compensation, incentives and retirement plans
- Health care and well-being programs including medical, dental, vision, wellness and occupational health programs
- Paid time off
- 401(k) retirement savings with a generous company match
- The stability of a company with a record of strong financial performance and history of being actively involved in local communities
Learn more about our benefits that add real value to your life to help you live fully: www.abbottbenefits.com
Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
The base pay for this position is $72,700.00 – $145,300.00. In specific locations, the pay range may vary from the range posted.
