Experiment Lead

Experiment leadDigital & Innovation

• Hybride
• Utrecht
• Nederland
• 36 uur
• Fulltime

You as an Experiment Lead/Growth Marketer making the difference by creating and managing online and offline experiments to support the development of tomorrow's innovative initiatives. You identify and translate key customer problems and develop solutions our customers really want! To progress our solutions you are focusing on validating riskiest assumptions underlying the business model by developing and managing experiments. 

You and your job

As part of a multi-disciplinary team you also work together with other Experiment Leads on one or multiple innovative initiatives. You have a strong motivation to create value for the innovation landscape and helping business lines develop their ideas. It's important that you also recognize yourself in the following:

• Experience, affinity and knowledge of the innovation field and its dynamics;
• Proven track-record working with innovation metrics and validation methodologies, online and offline
• Hard skills and in depth knowledge of digital marketing and growth hacking:
• Acquisition; Facebook, Twitter, LinkedIn, GoogleAds, SEO, Referrals, etc.
• Activation; user flows, experiments, conversion optimization using quantitative proof (A/B testing, usability testing, interviews
• Analytics and Tracking; dashboards, event tracking, Tealium/GA
• General understanding of Metrics
• Experience in innovation methodologies and principles like lean-startup and you know how to apply and integrate lean-startup principles within the team
• Strong analytical and conceptual skills, ability to measure and analyse data
• Combine quantitative and qualitative insights (focus on quantitative) to determine market needs and opportunities
• Understanding the Dutch language is a must have and needed to successfully fill this position.
• Basic coding skills to implement tooling, build webpages, create/connect API's, understanding of front- and backend environments is a plus
• Have a track-record in customer development: deeply understand the (experience) needs and behaviour of our customers and apply professional interview and research techniques is a plus

Some Practical Examples

• You will be the go-to person regarding online activities. One week you are generating leads for a payment proposition for Small Medium Businesses, and the other week you will set up a landing page on a carbon proposition for small-holder farmers.
• Some common activities are: the setup of acquisition channels in order to generate leads, optimization of ad campaigns to get the best results,  execution of interviews to understand the target audience and the analysis of survey responses to verify your learnings on a bigger scale.

Facts & Figures

• 36 hours per week
• Working together with the Strategy & Innovation teams with around 150 professionals
• 43,822 Rabobank colleagues around the world

Top 3 responsibilities

• Your main goal is to support Product Owners in validating their proposition and de-risking the business model design - in both a qualitative and quantitative manner.
• You support the proposition teams in defining success and make sure we test the right hypotheses fast and effective. 
• You're responsible for the teams' experiment plan, setting it up, execute it and draw conclusions from the data you've collected. 

Together we achieve more than alone

Innovation is a dynamic and rapidly changing environment to work in. Within Innovation Factory you are part of a team of around 40 innovation specialists. We believe in the power of difference. Bringing together people's differences is what makes us an even better bank. So we are very curious about what you can bring to our team and innovation community.

"Innovation within a bank can be a challenge - especially regarding compliance, legal & risk - but it is great to experience that we have the right (lean) mindset to create propositions which have a positive impact on society & environment."

"Working within the Innovation Factory is very dynamic, the entrepreneurial character and the freedom towards the approach of various projects really appeals to me!"

Talking of Rabobank: We are a Dutch bank that operates in 38 countries for over 9,5000,000 customers. Together with these customers, our members and partners we stand side by side to create a world in which everyone has access to enough healthy food. In the Netherlands contribute to society to be a place of inclusivity and create prosperity for everyone.

You and your talent

• High degree of freedom and responsibility in defining hands-on innovation experiments
• 3-5 years relevant experience in digital marketing, growth marketing.
• Gather and analyse data to validate value propositions and turn assumptions into assets for evidence-based decisions, amongst others by setting up and managing key validation metrics and reporting key learnings 
• Guide team members to work according to the lean start-up principles
• Setting up a professional customer research as a vehicle to inform thinking and discover problems worth solving, create persona's and improve customer journeys
• Understand and deliver the user experience our customers expect, own the jobs-to-be-done and understand the problem and needs thoroughly
• Advice and influence leadership from a customer- and data driven perspective with regard to optimizing our value proposition scope

This is what we offer you

• A gross monthly salary between € 4.068,63 and € 5.811,03 (depending on your seniority)
• an extra budget of 10% of your gross salary to be used at your discretion. Buy extra holiday hours, add more to your pension savings or ask for part of the extra budget to be paid out.
• a budget of € 750- to set up your home working space and a monthly home working allowance of up to € 40-
• a personal development budget of € 1,400-
• a combination of working from home and at the office

  #LI-Hybrid

• 100% reimbursement of commuting costs if you travel by public transport
• A pension scheme to which you contribute 3.5%
• 151.2 hours holiday per year + 1 Diversity Day per year

This is a selection of the terms of employment for an Solution Architect based on a 36-hour working week. You can find all terms of employment on rabobank.jobs/en/conditions-of-employment.

You and the job application process

• We will hold the interviews through a video call.

#LI-JS1 #Experimentlead

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In 5 stappen

We leren je graag beter kennen.

Stap 1

Sollicitatie

Leuk dat je solliciteert! Wij nemen alle cv's en brieven door. Na sluitingsdatum krijg je zo snel mogelijk een reactie.

Stap 2

Eerste gesprek

Je maakt online kennis met meestal je leidinggevende en een directe collega. We willen weten of je bij de functie en het team past. En jij hebt vast ook veel vragen aan ons.

Stap 3

Tweede gesprek

We willen je graag een tweede keer spreken. Bij dit online gesprek gaan we dieper in op de inhoud van de functie en spreek je vaak nog met een andere collega.

Stap 4

Aanbod

Ben jij de nieuwe collega die we zoeken en word jij ook blij van ons? Dan krijg je een goed aanbod per e-mail. Bij sommige functies moet je eerst nog een assessment doen.

Stap 5

Screening

Tijdens de screening onderzoeken we of je betrouwbaar genoeg bent om voor Rabobank te werken.

Experiment lead

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