AdresJob Number 24030077
Job Category Sales & Marketing
Location W Amsterdam, Spuistraat 175, Amsterdam, Netherlands, Netherlands
Schedule Full-Time
Located Remotely? N
Relocation? N
Position Type Non-Management
Public Relations Manager
Split across two unique buildings, a former telephone exchange and a bank, W Amsterdam is an intriguing design mix of heritage and contemporary style. Mixing historical Dutch architectural elements with cutting-edge design right next to Dam Square, W Amsterdam is at the epicenter of this energetic and forward-thinking city. We offer innovative design and luxury in our 238 stylish guest rooms, including 23 suites, three WOW suites and two lavish Extreme WOW Suites. Our guests can indulge in one of our destination restaurants THE DUCHESS and MR PORTER and taste signature sips at our rooftop W Lounge overlooking the Royal Palace and the city lights, including WET Deck the iconic rooftop pool. We offer exclusive access to a vibrant nightlife, dining, shopping and fashion scene with our signature Whatever/Whenever® service, our in-the-know W Insiders and our W Happenings.
W Hotels does not recruit, we cast Talent. W Amsterdam, located at Spuistraat 175 is casting a Public Relations Manager. Are you looking to be our new PR-Hera/Hero at W Amsterdam, where we connect and inspire our guests and create an extraordinary scene for the city of canals?
We’re looking for a Public Relations Manager who is passionate about W Hotels’ values and passion. The PR Manager must represent the W lifestyle to our guests and the local community. They, like the rest of our ‘talent’, are the soul behind the brand, and they bring it to life.
What We’re Looking For
Strong familiarity with the media landscape, relationships, and networks with key media outlets, journalists, and influencers, especially in the Benelux.
Visionary thinking by finding creative solutions, while taking Ownership for all duties and tasks assigned.
Ability to multitask, handle tight deadlines, and work under pressure in a fast-paced environment.
Excellent organization and time management skills, strong attention to detail.
A proactive, self-motivated, solution-oriented, and creative professional who can work autonomously and within collaborative environments.
Computer literacy, with a mastery of Microsoft Office and Adobe Creative Suite.
Bachelor’s degree in Public Relations, Communications, Journalism, or a related field.
Minimum of 2 years of experience in Public Relations.
Impeccable verbal and written communication skills, with fluency in English and Dutch.
Key Responsibilities
Develop, plan, and implement proactive PR strategies to promote W Amsterdam, W Lounge and Away Spa and enhance brand reputation in the market.
Drive unique PR campaigns for a repositioned hotel, ensuring qualitative extensive media coverage and stakeholder engagements.
Cultivates and nurtures long-lasting relationships with local, regional, and international media outlets, employing top-notch communication and interpersonal skills to foster valuable press outcomes for W Amsterdam.
Oversee the development of press releases, interviews, quotes, articles, and other PR communications materials that reflect W Hotel’s tone of voice and values.
Craft and refine editorial pitches and narratives that mirror the essence of W Amsterdam and compellingly convey brand stories to the press.
Coordinate media visits and instantly handle media queries and interviews.
Organise, manage, and promote PR activities that align with our needs, such as press engagements, interviews, etc.
Carry out site inspections and assist at media events and shoots.
Develop and maintain a network for events and potential collaborations.
Anticipate potential PR crises and be prepared with pre-emptive solutions. Handle any PR issues swiftly and professionally in coordination with the department head.
Monitor and analyze PR outcomes, ensuring metrics align with our brand's objectives.
Stay abreast of industry trends, market dynamics, and competitor activities to ensure our PR strategies remain cutting-edge.
Showing guests our Whatever/Whenever service while they are with us, and connect with them to be able to personalize that service, creating memorable experiences.
We are ALL-IN, and have more teams that we cooperate with . We expect you to be flexible to work with other departments. You’re not the only one on stage.
Make sure you put the guests at the center of everything we do. Any task that is not mentioned in this list but that may create an unforgettable experience for our guests is on your to do list.
Apply
Get in on the fun and transform your dreams into reality by uploading your CV and Cover letter. Apply now and Deliver Whatever/Whenever to our guests, connect to the extraordinary & surround yourself with an inspiring environment.
Show the world what you got by joining a global community of talent who see the world in a different way. Bring your style and your spirit: We’ll bring a work culture where you can shine. We work hard, we play hard, and we want to inspire you to grow. W talent help our guests live life to the fullest while living their dreams.
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
W Hotels’ mission is to Ignite Curiosity, Expand Worlds. We are a place to experience life. We’re here to open doors and open minds. We are constantly inspired by new faces and new experiences. A tuned-in, up-for-anything spirit is at our core and has made us renowned for reinventing the norms of luxury around the globe. Whatever/Whenever is our culture and service philosophy that brings our guests’ passions to life. If you are original, innovative, and always looking towards the future of what’s possible, welcome to W Hotels. In joining W Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
