AdresAre you…
Interested in working for an international and diverse company?
Interested in working for a company that is dedicated to sustainability?
Looking for a friendly and supporting team?
If so, read on!
At Hach, we ensure water quality for people around the world. Protecting water, the most valuable resource, and driving sustainability is very close to our hearts. You will be part of a flexible, family friendly organization that cares about its people just as it cares about the environment.
We recognize that people come with a wealth of experience and talent. Diversity of experience and skills combined with passion is a key to innovation and excellence. Therefore, we encourage people from all backgrounds to apply to our positions.
As the Senior Manager Strategic Marketing Europe you will be responsible for continuous strategic positioning of Hach in Europe by setting the direction of marketing efforts to the right customer segments with the right marketing mix to create competitive advantage and deliver the best customer value.
This role is pivotal in ensuring that our marketing efforts are precisely aligned with customer needs and market dynamics. You will possess a deep understanding market segmentation, targeting and positioning methodologies, as well as an outstanding ability to create insights, turn those insights into a sustainable growth strategy and drive that strategy implementation across the region.
The Senior Manager Strategic Marketing Europe goal is to not only enhance our market share but to create a sustainable competitive advantage to Hach. From data driven insights, shaping the right offer to our customers to delivering the best customer value through meticulously applied VES (continuous improvement) tools, you will be instrumental to keep Hach Europe on a sustainable growth path.
This is a remote role, and can be located anywhere across Europe.
In this role, a typical day will look like:
Identifying industry and regulatory trends, emerging technologies, and changes in customer behavior to continuously innovate and adjust our strategy to dynamics of external environment.
Ensuring key customer segments are based on specific customers’ needs, types and geographies.
Developing the right mid-term strategy for each focus segment in Europe through working closely with product, pricing and sales teams to tailor offerings to meet the specific needs of different customer segments.
Defining and articulating the offering’s unique value proposition for each target segment.
Developing and implementing yearly targeted marketing strategies for each identified segment in key countries in Europe.
Using our continuous improvement tools (VES), establishing streamlined processes for integrating strategy into day-to-day commercial operations in the countries, fostering efficiency and consistency in our approach.
Monitor and analyze performance metrics to assess the effectiveness of initiatives and make data-driven adjustments as needed.
The essential requirements of the job include:
Willingness to travel up to 40% of the time.
Bachelor’s degree preferably in Marketing, Business or Chemistry. Master’s or MBA degree is a plus.
Minimum of 8 years of management experience in commercial functions and 5 years of team leading experience.
Proven track record in developing and implementing and leading customer centric Business or Marketing strategy at regional or global level.
Deep understanding of market segmentation, targeting methodologies, and brand positioning. Familiarity with market research methodologies and techniques.
Excellent communication and collaboration skills to work effectively across teams and different cultures. International work experience is a plus.
At Hach we ensure water quality for people around the world, and every associate plays a vital role in that mission. Our founding vision is to make water analysis better—faster, simpler, greener and more informative. We accomplish this through teamwork, customer partnerships, passionate experts, and reliable, easy-to-use solutions.
As part of our team, you’ll make an immediate, measurable impact on a global scale by enabling the world’s everyday water needs. You’ll also belong to a respectful and collaborative community that fosters career growth and professional development. You’ll be supported by resources that make a positive difference in your life because, at Hach, we value your authenticity and want your talents to shine.
Motivated by the highest possible stakes of climate change and global health, we’re working together within a rapidly digitizing industry to find innovative technologies that guarantee the safety of our water and our environment.
Hach is proud to be a Water Quality company in Veralto (NYSE: VLTO). Imagine a world where everyone has access to clean water, safe food and medicine, and trusted essential goods. That is the tomorrow Veralto is creating today. Veralto is a $5B global leader in essential technology solutions made up of over 16,000 associates across our Water Quality and Product Identification segments all united by a powerful purpose: Safeguarding the World’s Most Vital Resources.
At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
If you’ve ever wondered what’s within you, there’s no better time to find out.
Veralto and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
