E-Commerce Activation Manager

E-Commerce Activation Manager

Who am I?

As BNL E-Commerce Activation Manager in the Professional Products Division (Kérastase, Redken, L’Oréal Professionnel, Shu Uemura, Matrix), you are passionate about utilizing the business driver of each of our strategic e-retailer partners to drive sell-out growth for our brands beyond the category evolution. You drive joint agreements around always-on and scalable consumer activation plans that accompany the transactional media plans. As such you are obsessed with driving Recruitment, Loyalty and Luxification by activating the partner’s on-site advertising, CRM Database, R&R & Loyalty Clubs. One of your key assignments will also be to lead the data agenda for the e-commerce team to ensure pragmatic decision-making based on sell-in and sell-out growth, traffic and media efficiency KPIs.

In this scope I am responsible for:

• Own and optimize the Active Investments Budget together with the e-marketing lead (PPD Europe Commercial Policy) to support e-commerce clients’ Joint Business Plans
• Drive the e-Retail activation investment strategy in line with brand and e-retailer capabilities and team
• Drive sell-out growth through relevant CRM campaigns, develop strong mono-brand CRM paths for our key brands following the international trigger strategies and according to partner’s capacities in collaboration with E-Merchandisers & agencies
• Recruit new buyers to the brands by developing successful cross category campaigns & segmented sampling offers, build recruitment focused campaigns with the partners by optimizing cross category insights, segmented consumer targeting, relevant sampling etc.
• Increase conversion on PDPs by generating Ratings & Reviews in a scalable & systematic approach, using post purchase triggers
• Grow CLV through animating the partner’s loyalty clubs, activate our brand buyers in the partner’s loyalty clubs through exclusive offers, gifting & extended basket offers
• Activate and optimize the bundle strategy with the partners
• Lead the calendar planning and themes of the lives on partner’s channels
• Set up the process and responsibilities of each activation to reach the best possible level of automatization and scalability
• Engage in a constant feedback loop with the partner to showcase wins and discuss optimization potential
• Ensure brand consistency at all times and on all touchpoints in the activation with the consumer
• Maximize the impact of the always on activation with overall brand and seasonal relevance for total funnel optimization
• Consolidate and analyze e-commerce and digital KPIs (sell-out, conversion rate, traffic, bounce rate, click-through-rate, etc.) for business insights (with responsible E-KAMs)
   
   

Your profile

You are an e-commerce/digital passionate professional, with a both creative and pragmatic mindset. As you will be working with clients, you need to have a commercial mindset but keep the focus on the right execution of the brands agenda. 

Our ideal candidate has:

• Excellent communication skills
• Affinity with E-commerce, preferably experience in marketing
• Ability to build concrete action plans both fitting customers and brands needs
• Professional understanding of English & Dutch (absolute must-have)

How to apply

Are you ready for this challenge and do you meet the conditions?

Then apply quickly!