Adres
Vorm van werk Role Purpose
Execute the local marketing plans and support the Senior Brand Manager in defining the strategy of some of NIVEA’s key focus categories, based on the international portfolio. Key objective to ensure to meet the set objectives in market shares, sales and profitability.
Main responsibilities
- Daily Management of the product categories: definition and implementation of successful launches and relaunches incl. analysis, follow-up of supply chain data, forecasting, follow-up of activation plans / follow-up of the core product portfolio
- Support the Senior Brand Manager in business steering:
- Understanding of challenges and opportunities for your categories and provide clear recommendations
- Ongoing generation of local insights to develop impactful and efficient action plans and identify the business opportunities to reinforce your categories in The Netherlands
- Market analysis & performance tracking: analysis of the sell-in and sell-out results, follow up the competition activities (media, innovations, activities) and landscape, market evolution in terms of product and habits / trend
- Work together with the Senior Brand Manager to define and implement the local marketing strategy and plans based on the marketing mix levers and apply in the best way possible the international guidelines & strategies to the local market situation
- Implement and execute marketing and media campaigns that are defined together with the Senior Brand Manager
- Owning the non-working marketing budget of your categories
- Engaging and motivating key stakeholders to maximize your category performance
- You work as a team player in close collaboration with your marketing colleagues and other business functions, namely Sales, SCM, Supply Chain, Financial Controlling, Regulatory, and report directly to the Senior Brand Manager
