AdresAbout the Role:
Kraft Heinz is seeking a seasoned and strategic leader to join our global team as Senior Manager, Global Perfect Path to Purchase (PP2P). In this pivotal role, you will lead the development and execution of a comprehensive PP2P strategy, guiding our global sales organization towards implementing the ideal customer journey across all touchpoints. You will be responsible for optimizing the customer buying experience, fostering collaboration across diverse functions, and driving measurable improvements in sales performance.
Responsibilities:
- Lead the development and execution of the Global PP2P strategy, aligning it with Kraft Heinz's overall business objectives and customer-centric approach.
- Partner with sales leadership, marketing, customer service, and other relevant stakeholders across regions to understand customer needs, identify purchase journey pain points, and develop solutions for seamless and efficient interactions.
- Design and implement initiatives to optimize the customer journey across all channels, including online and offline touchpoints.
- Oversee the development and implementation of data-driven sales tools and resources to empower sales teams in executing the PP2P strategy effectively.
- Collaborate with cross-functional teams to ensure seamless integration and alignment of PP2P initiatives across the organization.
- Measure and analyse the effectiveness of PP2P efforts, identifying areas for improvement and continuously refining the strategy based on data insights.
- Develop and maintain strong relationships with key partners and vendors to stay up to date on industry best practices and cutting-edge solutions in the PP2P landscape.
- Lead and mentor a team of PP2P professionals, fostering a culture of collaboration and innovation.
Experience Required
- Category management
- SFA process building experience including routing, RTM model design, compliance tracking, image recognition systems etc
- Ability to create cross-functional actions based on field team data collected by image recognition (OSA, Share of Shelf, Price compliance etc
- Ability to transform non-financial KPIs in finance impact (e. g. uplift from OSA improvement or Share of Shelf growth)
Professional Attributes
- Communication Skills
- At Kraft Heinz you’ll easily be exposed to senior management, no matter your level. Therefore, it’s important you have excellent communication skills, to deal with all kinds of different stakeholders.
- Analytical
- We’re a very data driven company. You know how to translate complex data into a simple solution with your analytical mindset.
- Curiosity, positivity & enthusiasm
- You’re curious, positive and enthusiastic. People know you as the driver of the team.
- Networking skills
- You’re able to be interesting and interested in business conversations, motivating people to want to be in your network. The stronger the network you have, the more easily you can get things done. You, highly aware of that, are constantly expending your network.
- High pressure
- You don’t get easily stressed by pressure, on the opposite, a demanding and dynamic environment is what keeps you energized.
What we offer you
- An ambitious employer; we only want to the best for you;
- Hybrid working (3/2)
- A fast career track like only few other companies can match;
- Permanent contract; for we believe in doing big bets on people;
- Always room for new ideas; if you have an excellent idea, please let us know and we can set it in action!
