AdresFor our international client in the homecare appliances sector, we are currently seeking an experienced professional to fill the role of Senior Manager – Business Marketing Europe. This key position entails serving as the local marketing expert and overseeing the European category P&Ls. The successful candidate will play a crucial role in achieving business targets and long-term ambitions while collaboratively building and executing comprehensive 4P Marketing Strategies in alignment with upstream product management and the commercial triangle.
Key Responsibilities:
- Develop the European marketing plan by consolidating Business/Market Plans for different sub-categories across markets.
- Align with cross-functional teams on marketing plan initiatives, including Shopper Marketing, Integrated Performance Marketing, Product Marketing, and Sales.
- Manage the 4P strategy for all (sub)categories on the European level, as well as key markets, translating it into execution plans with the commercial teams.
- Drive critical paths and activation calendars for (sub)-category New Product Development launches, ensuring sustainable delivery on Growth objectives.
- Define the promotional plan as part of the marketing activation plan.
- Conduct portfolio management, including SKU optimization, PLC, and competition analysis.
- Monitor EU market share development, analyze performance, and propose actions for improvements with a high sense of ownership and urgency.
- Serve as the primary point of contact for sub-categories in the European commercial organization.
- Ensure timely and complete delivery of product launches and deliverables for European markets.
- Drive operational excellence for European markets in collaboration with end-to-end commercial and functional stakeholders to meet growth ambitions and address detractors.
- Enhance Consumer Experience through R&R analytics in partnership with cross-functional teams.
- Improve profitability across the P&L lines of different categories.
- Define and implement pricing strategies for all sub-categories to maximize financial objectives and optimize competitive positions.
- Cooperate seamlessly with the International Product Marketing Team to align with the international portfolio strategy and long-term product portfolio and innovation roadmap.
- Tailor the portfolio and roadmap to local market needs by providing fact-based insights on market needs and financial opportunities.
- Drive strategic marketing projects and quality improvements on a European level in collaboration with local commercial teams and functional representatives.
- Monitor and achieve key performance indicators (KPIs) such as GM%, R&R, and Value market share %.
Your profile:
- Bachelor/Master’s degree in Economics/Business/Marketing or related
- 12-15 years of experience in a commercial/marketing function within the Household appliances industry
- Previous leadership experience is beneficial
- Experience in setting up pricing and channelization strategies for multiple product categories internationally
- Prior experience in an international matrix organization
- Business fluency in English is a must; fluency in German or French is a plus
- Strategic mindset and a hands-on attitude
- Ability to inspire others and bring teams together to achieve shared goals
What’s in it for you?
- Competitive package
- 25+2 holidays
- Pension plan
- Disability insurance
- Hybrid working (50/50)
- Commuting allowance
- International team and environment
- Option to bring your pet with you at work!
Please note, we can only consider candidates who are currently residing in the Netherlands.
Send us your resume if it sounds like a great fit for your next step!
10+ Years
