AdresDigital Marketing Manager
Apply your talent and skills to help leading companies improve everyday life.
Who We Are
Cognizant (Nasdaq-100: CTSH) engineers' modern businesses. We help our clients modernize technology, reimagine processes and transform experiences so they can stay ahead in our fast-changing world. Together, we are improving everyday life. See how at: www.cognizant.com.
What You Will Do
As a Digital Marketing Manager, you will design email campaigns with insights to drive partner growth, be a trusted strategic advisor to your regional leader, and leverage the full breadth of Google Cloud solutions and learning services to drive impact at scale across your portfolio.
Key Responsibilities:
- Partner closely with Activation Management, Content, Creative, Digital Marketing, Operations, Events, and Partner Marketing to develop integrated marketing strategies and deliver go-to-market programs that drive partner segment growth.
- Ensure accuracy and tracking, measurement, and attribution of integrated engagement campaigns across awareness, nurture, and deal acceleration stages.
- Produce insights to drive Digital Marketing strategy that support a partner growth strategy and regional partner contribution key objectives.
- Build testing and experimentation plans and establish requirements documentation, including flows, segmentation, and reporting. Analyze results and provide recommendations for ongoing optimization.
Preferred qualifications:
- Ability to structure and create processes for transparency of plan through campaign calendars and consistent measurement at every stage of the audience journey, integrated across engagement channels.
- Knowledge of multi-touch campaigns, with digital first expertise.
- Demonstrated ability to take a data-driven approach, including use of AI, to design and optimize programs and results.
- Experience in defining and launching effective Account Based programs at scale.
- Basic knowledge of SQL to perform self-service data pulls
- Experience with stitching data together from an enterprise CRM tool (preferably Salesforce) to build prioritized lists of cohorts for campaign execution
Preferred skill sets:
- Proven working experience in Digital Marketing domain
- Marketing automation
- Salesforce user
- Segmentation
- Data analysis for audience profiling and targeting
Work model:
- Hybrid work model (2/3 days work from office)
Why Cognizant?
- A career in one of the largest and fastest growing IT services providers worldwide.
- Ongoing support and funding with training and development plans.
- A highly competitive benefits and salary package.
- Opportunity to work for leading global companies.
Cognizant values diversity in our talent pool, so we encourage professionals with disabilities, LGBTQIA+, people in refugee situations, women, racial groups, and professionals 50+ to apply for all our advertised openings.
Employee Status : Full Time Employee
Shift : Day Job
Travel : No
Job Posting : Mar 14 2024
About Cognizant
Cognizant (Nasdaq-100: CTSH) is one of the world's leading professional services companies, transforming clients' business, operating and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build and run more innovative and efficient businesses. Headquartered in the U.S., Cognizant is ranked 185 on the Fortune 500 and is consistently listed among the most admired companies in the world. Learn how Cognizant helps clients lead with digital at www.cognizant.com or follow us @Cognizant.
