AdresBe part of an iconic story.
PVH is the growth platform for Calvin Klein and TOMMY HILFIGER. Through driving brand strength and relevance, we are connecting our global, iconic brands closer to where the consumer is going than ever before, today and with future generations. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.
The Team
The EMEA Creative Services department is a creative hub within the digital-and direct-to-consumer (DTC) organization, responsible for providing consumers the most compelling store and showroom experience in the region based on the global direction delivered by the CK Global department based in the New York global Calvin Klein headquarters. Overseeing the creation of Visual Merchandising (VM) & Windows guidelines, sampling and production of window concepts, showroom operations, and regional product presentation training, this EMEA department ensures regional DTC success in close collaboration with the market hubs.
The CK Creative Concepts team produce and deliver guidelines and tools to the EMEA markets, ensuring brand consistency and commerciality across retail and wholesale. Production and implementation of global creative concepts and campaigns are managed alongside the design of regional showrooms.
The Position
The Senior Specialist Campaigns & Consumer Messaging, part of the CK EMEA VM & Creative Concepts team reporting to the Senior Manager Creative Concepts, drives the management of seasonal and project specific campaign and Consumer Messaging assets for the EMEA markets through partnership with global creative services, central and local marketing, visual & retail product merchandising and key external vendors. Key responsibilities include:
Key Responsibilities:
Manage seasonal & project specific campaign and Consumer Messaging assets for windows and in-store across all divisions and channels.
Drive efficient processes through an effective collaboration with the multiple suppliers, contractors, and agencies.
Develop seasonal, channel specific roll-out strategies and calendars in alignment with available budget and global launch dates.
Define retail priorities based on the available assets for the EMEA market in communication with other business stakeholders, such as central marketing, retail & visual merchandising, local buying teams, store design and development.
Approve campaign artworks prior to production across all channels and divisions.
Create and communicate seasonal rollout plan in collaboration with the supplier including all relevant information to ensure that timelines and launch dates are met.
Create and approve all documents according to brand guidelines.
Communicate and define accurate and market specific rules and exceptions with supplier, according to global guidelines.
Collaborate with all direct team members and markets on scheduling installations.
Create purchase orders, monitor budget tracker and oversee the recharge process for local markets/franchisees.
Ensure that all relevant campaign and Consumer Messaging assets are available on the digital database on time and accurately plan data clean-up and order phases with the supplier and markets.
Oversee digital video assets implementation on selected locations in collaboration with marketing team and supplier.
Provide clear information and content for the creation of accurate monthly newsletters and communication updates, in close collaboration with the communications team.
Monitor and guide the local production process between local markets (where applicable).
The Ideal Candidate:
University degree in Marketing or fashion business, multiple years’ work experience in the field of 2D assets (campaign imagery and/or Consumer Messaging) production within fashion or related industries.
Experience in supplier communication and clear briefing and in visual communication and creation of appealing documents.
Excellent knowledge of Adobe Creative Suite programs (InDesign, Illustrator, Photoshop)and MS office. (Excel, PowerPoint)
Awareness of project management tools. (Asana, Wrike)
Excellent attention to details and project management skills.
Ability to conceptualize ideas and bring them to realization.
Self-reliant and comfortable with decision-making.
Ability to combine creative thinking with strategic execution.
Creative flair and a strong visual sense, awareness of current trends, youth culture and fashion landscape.
Fluent English communication skills (written and spoken)
Be valued.
In the heart of Amsterdam, PVH EMEA is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein. We are the home to 2500 big thinkers, natural entrepreneurs, and challenge seekers from all kinds of backgrounds.
How we support you : choose the hybrid setup and working hours that suit you, in addition to meeting-free Fridays, work from anywhere 4 weeks a year, 25 days of paid holidays, mental health days, parental leave, home office allowance, commuting allowances, employee assistance programs, and pension schemes
Wellbeing : exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs
Campus : extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy
Develop your career : whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals
Be at the forefront : stay closely connected to our brands, Calvin Klein and Tommy Hilfiger, and be a part of seasonal market launches, sample sales and receive employee discounts!
Be part of it.
PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.
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DIVERSITY & EQUAL OPPORTUNITY We are committed to recruiting, training and providing career advancement to all associates regardless of gender, race, religion, age, disability, sexual orientation, nationality, or social or ethnic origin. Diversity in the workplace is encouraged. Bigotry, racism and any form of harassment or discrimination is not tolerated.
