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The Brand Manager is the EMEA brand expert for the Acute Care Portfolio of our Medical EMEA business. Specifically the Stryker beds, stretchers and surfaces products out of our manufacturing plants in Kalamazoo and Kayseri. In this responsibility you set strategic direction and ensure execution for portfolio growth through development and execution of marketing campaigns and strategies, portfolio development, internal and external education strategies, and European customer engagement campaigns. Strong collaboration with the Sage Brand Manager to drive successful portfolio strategy, revenue and growth through the in-country marketers.
This is a management position that contributes and achieves results through others. The role is responsible for managing subordinates in professional jobs or managing through subordinate managers / supervisors or is a leader of process that achieves results through others, whom are not direct reports.
The role requires comprehensive understanding of the concepts and principles in their discipline. The requirement for a broader knowledge implies the need to understand other concepts and principles in context in order to resolve issues that have an impact beyond the area. The job has full management of a team, including management of people, defining roles and responsibilities, planning for the department's future needs and operations, counselling employees on performance and contributing to employee pay decisions or changes.
Role will need to be in Amsterdam based on 80% time spent at RHQ and a minimum of 50% travel requirement.
What you will do:
Lead a brand team of 2 associate Brand Managers and several in country marketers
Manage branding, messaging, positioning, and pricing of assigned brands based on market, customer, and competitive insights
Develope trust and strong relationships with Regional Sales managers, sales representatives, internal stakeholders and key customers (KOL)
Collaborate with the Divisional/Portfolio Marketing/Local Marketing teams leads to create Annual Marketing Plans for EMEA
Work with country leadership to forecast demand develop relationships with supply chain partners
Define and execute regional product life cycle including phase-in (launch) and phase-out (PLCM) of products
Provide analysis of business performance, brand perception, and other drivers of future brand performance. Define mitigating actions to deliver on strategy
Partner with divisional resources to develop portfolio through new product development, line extensions, and M&A activity
Partnership with Education Manager, identify internal training needs and create relevant content and training programs
Create Pan European, scalable customer engagement events such as facility tours/events/congresses, hands-on opportunities, and medical education programs
Lead commercialization planning of new product development in partnership with Portfolio teams
Experience/Education:
Bachelors degree in Economics, Marketing, Engineering, Life Science or relevant field (Masters or MBA Highly desirable)
Minimum of 8 years of marketing & sales experience of which a significant portion is within Med-Tech industry
If coming from a purely sales experience, 2-3 years in a sales management role preferred
Fluency in English and another language is essential. French, German, Dutch or Spanish fluency preferred.
Experience/ Skills:
Proven success in leading marketing projects incl. marketing plans, product launches and campaigns within healthcare industry.
Extensive knowledge of product management processes, planning and execution
Track record as contributor and marketing lead in cross-functional projects
Broad experience in supporting the sales force and customer facing activities in the field
Proven track record of analysis of key customer and competition trends
Proven commercialization of products to drive growth
Proficiency with word processing, spreadsheet and presentation software is required
What do we offer?
Flat hierarchies and a culture driven to achieve our mission and deliver remarkable results.
We grow talent: we offer great personal and internal career development for our employees, with the possibility to make both vertical and lateral position movement.
Recognition of your performance: at Stryker, outstanding individual and cross-functional team performance is rewarded. Ideas, projects, or other exceptional achievements can be submitted for various awards on a local and global level.
Competitive salary: with us, you will receive a competitive salary package and benefits.
Co-workers committed to collaboration and winning the right way.
Quality products that improve the lives of our customers and patients.
Ability to discover your strengths, follow your passion and own your career.
About Stryker
Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 130 million patients annually. More information is available at stryker.com. (http:)
Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.
