Internship - Brand Management Eazle

Looking for an opportunity to be part of an exciting new future in E-Business? HEINEKEN is looking for innovative and driven colleagues to join their team as they continue to revolutionize the industry. With the launch of the new e-commerce brand, eazle, HEINEKEN is taking a customer-centric approach to simplify the ordering process for business owners, distributors, and wholesalers and deliver an intuitive and easy to use customer experience. By consolidating and harmonizing over 35 E-Business platforms, eazle will drive efficiencies and provide valuable data-driven insights to support HEINEKEN's ambitious goal of reaching €15 billion gross merchandise value by 2025. Don't miss out on the chance to be part of this dynamic team and shape the future of E-Business with HEINEKEN.

Your internship at HEINEKEN

As the eazle Junior Brand Manager you support the eazle Sr. Brand Manager in making eazle successful – our 1st ever brand and new global B2B platform. As this is a new brand, you will help bring it to life guided by the global brand strategy.

Here's what you will do:

MAIN RESPONSABILITIES/ PROJECTS YOU WILL WORK ON

• You will be the Junior Brand manager of our new digital eB2B brand: eazle
• Engagement & Communication of eazle: responsible to create global internal engagement & communication plan/calendar and bringing it to life (in digital platforms and events); will create all necessary content; will organize the eazle core team around a shared comms calendar
• Playbooks: Integrating new info on the brand book and brand launch playbooks, including 360 guidance on brand strategy and brand assets; connecting brand with other teams playbooks (design, G&T, …)
• PR/Media: supporting the Sr. BM on the roll-out the global media plan, OpCo by OpCo
• Markets execution: supporting the Sr. BM with the implementation of new brand & platform with local OpCo counterparts, driving consistency globally.

DEPARTMENTS/COLLEAGUES YOU WILL WORK WITH

• Team builder: Collaborate closely with core eazle team and liaise with wider B2B organization, the CXO and design team, including business development and product sides

During your internship you will get the opportunity to get to know HEINEKEN as a company, also outside your department. We give you the trust and freedom, so you can work like a real entrepreneur. We like to bring the outside world inside and therefore we embrace new, fresh ideas with enthusiasm. Of course always with the guidance that is right for you.

Where will you land?

Within HEINEKEN Global E-Business. Together we are shaping an exciting new future and designed a portfolio of solutions and services in a customer centric way to meet the needs and solve the pain points of our customers. Are you the Global Junior Brand Manager eazle we are looking for?

The terms of employment

• Your starting date is 1 February 2024
• The internship is fulltime
• The duration of the internship is 6 months (in consultation with your internship supervisor)
• It is a practice-oriented internship
• You will be based in Amsterdam
• Hybrid work
• You will receive an internship fee of €500  gross pm based on 40 hours per week
• You will enjoy 2 vacation days per month (based on fulltime)
• If you do not have a student OV product, your commuting expenses will be fully reimbursed

The start of your internship

Together with a diverse group of interns from different departments you will start your internship at HEINEKEN. Together you will be introduced to the organization. Furthermore, you can organize fun activities with your fellow interns.

The unique you!

• You studied/are studying a business-related degree
• Passionate about brands in the digital world and marketing
• Effective communicator, able to manage multiple stakeholders and skilled in finding common ground
• You work and collaborate exceptionally well with others
• A creative thinker who values accountability, goal setting and focusing on solutions instead of problems
• Agile mindset, able & willing to constantly adapt to changing realities
• Fluent English speaker

We believe that everyone has unique talents and are therefore looking for you!

Conditions of HEINEKEN

1. You are enrolled at an educational institution.
   1. In the case of non-EU nationality, you must be registered as an intern with a Dutch educational institution, from which we receive proof of enrollment for the current academic year from you.
   2. In case of EU nationality, you may also be registered as an intern at educational institutions outside the EU.
2. Living in the Netherlands during internship (HEINEKEN does not facilitate housing).

Interested?
Great! For more information about this vacancy or about the application process, please contact werkenbijheinekennederland@heineken.com or you can apply right now.

Are you unsure if there is a perfect match? If so, we would still encourage you to apply!

Working at HEINEKEN

Every day we work with pride on our great products that you have certainly had in your hand at a party, during a work meeting or at home on the couch. HEINEKEN is much more than just beer. What about brands like Heineken 0.0, Apple Bandit,  Amstel Radler and Birra Moretti. We actively work to create a pleasant work environment where everyone feels respected and has equal opportunities. Your personality, knowledge and skills are the success of our organization.

Want to know more about our company? Click here.
 

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