AdresThe Role
Working within Global Away From Home Capabilities Team you will be accountable for
- Supporting the AFH Program Development Lead to identify campaigns to unlock Global AFH as a marketing powerhouse across the globe
- Create & deploy central toolkits to support best in class and consistent execution locally
- Share best practice and key learnings in market. Scale activations local to global key success stories
- Building toolkits and assets to help deploy global Heinz brand campaigns in AFH
- Drive campaigns with global partners at a central relationship e.g. global hotel chains & QSR’s
- Coordinate the creation and elevate customer & consumer facing content, including presentations and channel/customer specific brand value propositions and case studies
- In partnership with the BU’s track and measure key initiatives across the globe
- Lead global rebranding to Kraft Heinz Away From Home
Key Partners
- BU Marketing Leads & AFH Leads, AFH Marketing Leads & AFH Sales Leads
- External agencies to build campaigns and toolkits
- In house designer
Experience Required
Please note that you need to have an EU Working Permit (Orientation Year Visa not included) in order to proceed for this position.
- Experience in building and executing campaigns in either retail or AFH
- Experience at a local market level is preferable
- Experience working with agencies to build campaign aligned to our core brand principles
- Experience defining KPI’s to measure success of marketing campaigns and tracking performance
- Bachelor’s degree
KPI’s
- AFH NSV, GP & Market Share
- AFH Strat plan to deliver 3 YP & 10 YS. Ensuring plan includes 5% of NSV is delivered through Innovation.
- Compliance to KH ESG commitments
- AFH Heinz Brand KPI
- AFH Capabilities MBO
- Deployment of Heinz Selection & Hospitality by Heinz globally
What we offer you
- An ambitious employer; we only want to the best for you;
- A fast career track like only few other companies can match;
- A competitive salary and excellent bonus structure (above market);
- Reimbursement travel expenses;
- Always room for new ideas; if you have a great idea, please let know, and we can set it in action!
Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law.
About Us
Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility, and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.
Why Us
We grow our people to grow our business! We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.
Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.
