AdresBrand Manager KitKat Benelux, this is your challenge
Want to join one of Nestlé’s most dynamic and tastiest categories? This is your opportunity, as we are looking for a new Brand Manager KITKAT to join our Confectionery team in the Benelux.
Are you an experienced marketeer, with a positive winning spirit, who enjoys being creative, with a strong “can-do” attitude? Are you consumer passionate and do you love shaping a brand strategy that drives both a long-term and short-term growth? And all this within a category that always creates little smiles on people’s faces?
If so, being Brand Manager for KitKat Benelux might be the perfect role for you!
Have a break, have a… KITKAT! That incredible combination of crispy wafers and creamy chocolate – the perfect chocolate snack. But at KITKAT we go beyond just tasty chocolate. We are the international symbol of having a break, joy and me-time. We want to inspire people to embrace those small breaks in life. Balance is key, and we know it!
In this role you will be pivotal in shaping and delivering our KITKAT brand strategy in the Benelux and align this strategy with the international KITKAT brand strategy. You brief these strategic brand plans into our media and activation agencies and are in the lead of its end-to-end execution. You will use data and insights to monitor and evaluate brand performance to help guide key product and branding decisions.
Besides this, you are managing the KITKAT product portfolio. You will work closely with Category Management and Sales to drive execution of the omni-channel brand strategy and are in charge of bringing our innovation pipeline to market. This involves identifying opportunities for innovation & renovation to support our business roadmap (delivering growth, profitability & market share in a sustainable way).
As Benelux market we’re part of a regional cluster together with other countries like France and the Nordics. Together with the markets within our cluster we share learnings and look for synergies in our brand plans. This collaboration gives you the opportunity to lead regional cluster projects in the future.
As Brand Manager KitKat Belenux you have the following responsibilities
Someone with a strong understanding of marketing principles and strategies in the FMCG industry;
The ability to develop and execute brand strategies, manage brand positioning, and ensure brand consistency is key;
With KITKAT we’re on a journey to become more sustainable and stimulate more ‘Breaks for Good’. Someone with an interest in sustainability is highly appreciated;
Strong communication skills and ability to build relationships amongst people and functions, along with connecting these;
Result focus & driven, combines analytical skills with a hands on and pragmatic mindset;
The ability to manage multiple projects simultaneously, set priorities, meet deadlines, and stay organized;
A strong open-minded personality with a positive team-spirit;
Natural entrepreneurial spirit and solution driven;
And last but not least: some passion and love for chocolate.
What we are looking for in our Brand Manager KitKat Benelux
Bachelors’ degree;
Minimum of 5 years’ experience (preferably FMCG) within Marketing or Category Management;
Likes to work in divers teams and with different cultures;
Experience in brand building and marketing communication with a passion for consumer trends;
Strong analytical skills and insight; knowledge of data systems such as IRI, Nielsen and GFK is preferred;
Full proficiency of Dutch and English are mandatory (French would be nice);
Open to travel regularly (biweekly) between NL (Amstelveen) and BE (Brussels) office (role can be based in NL or BE office).
The vacancy offers more than just a challenge:
A fulltime position (39 hours a week);
excellent terms of employment, with elements such as a 13th month, 25 holidays en 6 ATV days a year, corporate fitness initiatives, Onefit and many other extra’s;
a large availability and variety of corporate training and development programs;
career opportunities, within the Netherlands as well as international;
an excellent working environment, high team orientation, high brand and company pride, and motivated and ambitious colleagues;
Bring your dog to the office;
Free baby food up to €500 per newborn.
Respect is at the heart of Nestlé's culture, of which room for differences is an important part. Differences between people who buy our products and in our workplace. We believe it is important that everyone feels welcome and safe at Nestlé, regardless your gender, religion, cultural background, age, disability or who you love. We are convinced that diversity leads to more creativity and innovation and moves our organization forward. That is why we actively work to create a culture and leadership that offers equal opportunities for all!
Any questions?
Our recruiters would be glad to answer any pending questions. Feel free to send your questions to careers@nl.nestle.com and you will receive an answer within 3 working days.
Applying for the role of Brand Manager KitKat Benelux
Great! If you see a match with the description as described above we would gladly receive your cv and motivation. You can upload these via the link.
We use an Artificial Intelligence (AI) Tool to schedule interviews with our candidates. So keep an eye on your email for the interview invitation! When registering your application, you will be asked if we may send you whatsapp messages; if you answer 'yes' to this, you will receive communication via whatsapp in addition to messages via email. Communication through our AI tool is in English, but our recruiters speak both English and Dutch.
Interim CV’s will not be processed.
